Tether Investments, a subsidiary of the stablecoin issuer Tether, has acquired a 10.7% stake in the Juventus Football Club, amounting to €128 million. This purchase makes Tether the second-largest shareholder of the renowned Italian club, after Exor NV.
Tether's move represents a pioneering step in crypto-sports investments, particularly given the absence of direct historical parallels. The wider impact on cryptocurrency markets remains minimal for now, with stablecoin USDT's position unchanged.
Tether Investments' €128 million stake allows the firm unprecedented access to traditional sports, marking a first for crypto entities. Paolo Ardoino, Tether CEO, has expressed communication challenges with Juventus' board, stating:
"Communication with Exor and Juventus leadership has been 'very, very limited.'"